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The influence that the medical service quality of the dental clinic affects to the patient satisfaction and use intention

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Á¤ÀÎÈ£ ( Jeong In-Ho ) - ±èõ´ëÇб³ Ä¡±â°ø°ú
À̼÷Á¤ ( Lee Sook-Jeong ) - ±èõ´ëÇб³ Ä¡À§»ýÇаú
±èº´½Ä ( Kim Byung-Sik ) - ¼ö¼º´ëÇб³ Ä¡±â°ø°ú
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Áö°æÀÚ ( Ji Kyung-Ja ) - ¿µ³²ÀÌ°ø´ëÇб³ º¸°Ç°úÇа迭
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ÀÌÁ¾È­ ( Lee Jong-Hwa ) - ±èõ´ëÇб³ Ä¡±â°ø°ú

Abstract


Purpose: This aim of this paper is to research the influence of customer satisfaction and reutilization on Dentalhospitals and clinics of medical service quality.

Methods: The study examines 140 Patients who received treatment in Daegu from 1 July 2012 to 30 July 2012. The methods of research were used to factor analysis, reliability test using Cronbach¡¯s factor, correlation analysis,multiple regression analysis and spss/win18.0.

Results: The factor of quality of care has the highest impact on customer satisfaction. the influence of reutilizationdepends on the highest reliability and the physical environment was significant.

Conclusion: To improve customer satisfaction and reutilization is required to maintenance of hospital facilities,medical services mind and quality of care. The medical service providers are important to develop patient educationprograms, self-development and customer satisfaction training techniques.

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customer satisfaction; dental clinic; medical treatment service quality; reutilization; service quality

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